Eric Van Loon

Eric E. Van Loon, Esq.

JAMS Mediator, Arbitrator and Referee/Special Master

Case Manager
Julia Pyle
T: 617-228-9168
F: 617-228-0222
One Beacon Street, Suite 2210, Boston, MA 02108


Eric Van Loon brings years of experience to every resolution. A full-time dispute resolution professional since 1989, he has more than 20,000 hours experience in 42 states and eight countries as a mediator, arbitrator, speaker, and trainer specializing in complex, multi-party, high-stakes disputes and is listed in "Best Lawyers in America" for Alternative Dispute Resolution.

Van Loon has resolved numerous franchise/dealer/manufacturer matters involving modest and large franchisors; and individual, group, and organizational franchisees. Issues have included encroachment, termination, chargebacks, quality assurance, reporting/documentation requirements, and expansion/ development commitments. Industries include automotive, health care, financial services, fast food, and hotels.

Eric Van Loon is also a frequent speaker on ADR at national and international forums, and has conducted a mock mediation at the annual meeting of the ABA Forum on Franchise Law.

Representative Matters

  • Automobile Dealer Encroachment. Disputes regarding add points and relocations. Issues include sales impact, market penetration, manufacturer marketing strategy, brand alignment, capital investments, and state statute applicability.
  • Dealer Chargebacks. Dispute with automobile manufacturer relating to warranty repair and maintenance service provided to customers who purchased cars from other dealerships.
  • Employee Purchases. Automobile manufacturer dispute with national-leader dealer regarding legitimacy and documentation of purchases under a price reduction program.
  • Fast Food. Settled 30-site regional master franchisee dispute with franchisor regarding maintenance of quality standards, consistency of brand experience, product updates, accounting/reporting compliance, and fulfillment of franchise expansion requirements.
  • Financial Services. Settled class action suit by 100+ franchisees against franchisor regarding profit-sharing on financial services product, including past payments and future practices.
  • Franchise Purchase Denial. Dispute between automobile dealer and manufacturer regarding basis for denial, past performance at other dealerships, comparison of different manufacturer dealer approval criteria, and standards for agency and judicial review.
  • Health Care Services. Settled dispute relating to franchisor assistance quality, past payment amounts due, and franchise termination terms. Issues included unequal treatment for franchisor-owned locations and markups on franchisor-negotiated-contract supply costs.
  • Hotel. Developer dispute with hotel franchisor relating to quality standards associated with a prestige brand, allowable variations, and quality comparisons with comparable hotels.
  • State Line. Encroachment dispute relating to a new dealership across a state line near an existing one. Issues included manufacturer requirement that dealer relocate in another state.
  • Visiting Nurses. Dispute with franchisor-owner relating to division of profits, franchisee benefits, and financial investment versus business knowledge.
Completed Virtual ADR training conducted by the JAMS Institute, the training arm of JAMS. 

  • Recognized internationally by Who's Who Legal: Mediation, 2018
  • Best Lawyers in America, 2014-2022
  • Distinguished Fellow, International Association of Mediators
  • Named "Entertainment Industry Power Mediator" by Hollywood Reporter Esquire
  • Elected Town Moderator, Concord, MA
  • Member: ABA Sections on Dispute Resolution, International Law; Association for Conflict Resolution; FDIC, USEPA Superfund Pilot Program, and Library of Congress Copyright Arbitration Royalty panels
  • Board Member: MA Bar Foundation, Schweitzer Fellowship, Jericho Road Project
  • Lecturer on ADR at national/international forums: ABA, American Corporate Counsel Association, CPR Institute for Dispute Resolution, International Bar Association, World Economic Forum Mid-East North African Qatar Summit, Nigerian International Insurance Summit keynote, and in Canada, Hong Kong, Japan; published in ABA Dispute Resolution magazine
  • Massachusetts Undersecretary, Economic Affairs; Assistant Secretary, Environmental Affairs
  • Seven-year federal litigation legal practice
  • J.D., cum laude, Harvard Law School, 1971
  • M.Sc., London School of Economics, 1968
  • A.B., Phi Beta Kappa, University of North Carolina at Chapel Hill, 1967

Counsel Comments

    • "The tenacity, energy and diplomacy you brought to the negotiation allowed you to be successful where many earlier efforts had failed."
      - COO of Major Company





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