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Bruce Friedman

Bruce A. Friedman, Esq.

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Case Manager
Dana Schuler
T: 310-309-6205
F: 310-396-7576
1925 Century Park East, Suite 1400 , The Watt Plaza , Los Angeles , CA 90067

Bruce A. Friedman, Esq. is an accomplished international dispute resolution professional who mediates a wide range of cases and serves as a sole arbitrator, party arbitrator, and member of arbitration panels involving cases from around the world.

Mr. Friedman began his neutral career in 2011 following 37 years as a trial lawyer handling cases in the areas of insurance, class action, professional liability, business, real estate, and entertainment. He was lead trial counsel in dozens of jury trials, bench trials, and arbitrations. He routinely represented clients in high-stakes litigation.

Mr. Friedman has been recognized by Chambers USA in insurance litigation and described as a “great strategist” with a broad commercial litigation practice. He is a former member of the Board of Directors of Paragon International Insurance Brokers, Lloyds of London.

Representative Matters

  • Representation of an international food manufacturer in worldwide litigation and arbitration arising out of a dispute with its joint venture partner in China. Proceedings were venued in China, Sweden, U.S., British Virgin Islands, and Samoa
  • Represented London insurers in a dispute with a motion picture production company over production cost insurance for a slate of films
  • Represented a U.S. bank in an arbitration proceeding against an international film distributor based in Germany with respect to the financing of multiple motion pictures
  • Arbitrated disputes between motion picture producers and foreign film distribution companies
  • Represented a U.S. insurer in connection with multiple security class actions arising out of the sale of securities of Chinese companies in the U.S. following reverse merger transactions
  • Arbitrated a dispute between a Japanese appliance manufacturer and its U.S. Distributor involving claims of breach of joint venture agreement and breach of fiduciary duty
  • Represented a Korean tire manufacturer in litigation with its U.S. insurance broker with respect to acquisition of product liability insurance and in employment related class action litigation
  • Mediated an insurance coverage dispute between a Lloyd's of London syndicate and a technology company over insurance coverage for underlying cyber-squatting claims
  • Represented a law firm in defense of a malpractice claim by a Lloyd's of London syndicate arising out of insurance coverage advice
  • Arbitrated breach of contract and theft of trade secrets case between U.S. auto parts manufacturer and it's Chinese joint venture partner
  • Arbitrated post acquisition earn out case between sports shoe manufacturer
  • Mediated case between Chinese steel manufacturer and Japanese customer with respect to product quality
  • Honors
    • Selected as a Southern California Super Lawyer in Alternative Dispute Resolution, 2014-present
    • Selected as a Southern California Super Lawyer in Business Litigation, 2004-2012
    • Recognized as a “Rising Star,” California’s Top 50 Neutrals, Daily Journal, 2013
    • Leading Lawyer in Insurance: Insurer Firms, California, Chambers USA, 2004-2012
    • Insurance Law Lawyer of the Year, Los Angeles, Best Lawyers, 2012
    • Leading Lawyer in Bet-the-Company Litigation, Commercial Litigation, and Insurance Law, Best Lawyers, 2005-2012
  • Memberships and Professional Affiliations
    • Adjunct Professor, Arbitrator Advocacy, University of Southern California School of Law, 2017
    • Rutter Insurance Litigator Contributing Editor, Third Party Coverages, D & O, Personal & Advertising Injury, Professional Liability
    • Mediator on the Mediation Panel, USDC, Central District of California, 2012-2017
    • Arbitrator, Independent Film and Television Alliance (IFTA), 2013-2016
    • Member on Insurance Coverage, Professional Liability, Directors and Officers Liability, and Fidelity and Surety Law, American Bar Association Litigation Section and TIPS Section, 1985-present
    • Board of Directors, Public Counsel, 2003-2007
    • President and member of the Board of Trustees, Wilshire Boulevard Temple, 1989-2006
    • Member of the Board of Directors of Paragon International Insurance Brokers, Lloyds of London, 1996-2002
    • President and member of the board, Hope-Net, an interfaith and homeless charity, 1989-2001
    • Top 10 plaintiff’s verdict in California, 1996
    • President and Board of Governors, Association of Business Trial Lawyers, 1987-1995
  • ADR Profiles
  • Partner and Co-Chair, Complex Litigation Department, Bingham McCutchen, 2007-2012
  • Partner, Managing Partner, General Counsel, Chair of Litigation Department, Alschuler Grossman, 1995-2007
  • The Straus Institute for Dispute Resolution, Pepperdine University School of Law, 2011
  • J.D., with honors, The George Washington University Law School
  • B.A., with honors, Claremont McKenna College

Counsel Comments

    • “I really appreciated Bruce's efforts in continuing to work with me and opposing counsel and his perseverance in settling the case.”

      - Los Angeles Attorney
    • "Just a quick note to say, you are wonderful!  It was quite a day of long narratives -- I really appreciated how you respected and valued each party and managed to forge alliances and built trust gradually through an authentic desire to help.  Today was going to be difficult until you rolled out some creative solutions for very unconventional folks."

      - San Francisco Attorney
    • "Bruce was recently my mediator for a difficult multi-way dispute (plaintiff-defendant-insurance companies). What impressed me most about Bruce was how he kept at it for over three months after the mediation to get a deal done (even when it looked like it was a lost cause). Bruce has a sharp understanding of complex insurance issues, which is essential for a mediator in complex cases. Bruce is a total pro, and I would definitely use him again."

      - Los Angeles Attorney
    • “I recently settled two cases at mediations with Bruce. He is really good at his craft. He knows when to talk, when to listen, and how to work the room. Many mediators seem more interested in looking smart rather than being smart. Bruce is not only smart, he is personable and a pleasure to work with in the mediation. My clients really liked him, too!”

      - National Attorney
    • “Bruce helped a client recently by conducting a moot mediation of a high-visibility legal malpractice case involving a national firm. The client's attorneys split up, one asserting the client's position and another asserting the defendant law firm's positions. The moot session was preceded by the presentation of materials containing the client's case against the law firm, the law firm's defenses, and the client's rebuttal. A few demonstrative exhibits were used to relate the facts quickly. Bruce took time to point out parts of each side's case that could be made stronger and parts that could be deemphasized or omitted. Bottom line: the client came out of the exercise with a more focused case and better able to advance its positions. Bruce was superb.”

      - Prominent Trial Attorney
    • “I have mediated two cases with Bruce. Both involved three adverse parties. One involved a commercial real estate transaction and claim for commission and another involved a claim against a life insurance broker and company in connection with alleged representations made in connection with the sale of a life insurance policy. Both cases settled and my clients were happy with the results. Bruce was prepared and understood the issues and the practical aspects of the cases. In the second case, he continued the negotiation process after the formal mediation and got the case settled the week following the mediation. I really appreciated Bruce's efforts in continuing to work with me and opposing counsel and his perseverance in settling the case. I highly recommend him and would not hesitate to use him again.”

      - Los Angeles Attorney
    • “Defense counsel and I agreed on using Bruce as a mediator for a consumer class action based on his experience in the field. From the outset of the mediation, it was clear that Bruce understood the case and structure of a class action settlement. He was effective in his discussion of the issues in the case and made many helpful and constructive suggestions with respect to the negotiating process and the settlement terms. We settled the case! I would use him again without reservation and recommend him to the class action plaintiffs and defense bar.”

      - Los Angeles Attorney
    • “I am privileged to have been involved in Bruce's first mediation…. I did not know Bruce was doing mediations until the other side recommended him but I am glad we agreed to use him. From our initial pre-mediation call until final resolution he was engaged in the process. Bruce's willingness to continue to follow up with both sides to settle the matter and his efforts in speaking directly with the clients to explain the issues and possible outcomes should the case proceed to trial were invaluable. I look forward to my next mediation with Bruce.”

      -Los Angeles Attorney

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