How Do We Protect Intangible Assets?
One may be surprised to learn that in 2020, according to a study on intangible assets undertaken by Ocean Tomo (Intangible Asset Market Value Study - Ocean Tomo), 90% of the value of S&P 500–listed companies was accounted for by intangible assets, such as rights, intellectual property (IP), data, goodwill and software, as opposed to actual physical objects.
