Sport and entertainment brands are uniquely sensitive to litigation, especially related to reputational issues. Strategies to mitigate these risks – especially through the use of emergent technologies including generative AI – are therefore of paramount importance to IP and rights holders. Stephen Townley, a veteran of the sports and entertainment law sector, shares some of his unique insights in this feature.

Full Article Below:

Disclaimer:  The content is intended for general informational purposes only and should not be construed as legal advice.  If you require legal or professional advice, please contact an attorney.